So to update the video, there was only one thing to do: start from the beginning and go through all the materials to recreate the video from scratch. After the recordings, 18 rolls of 35 mm film were shipped from Los Angeles to Swedish EMI, where they spent their time on a shelf in the darkness of the basement until the 30th anniversary began to approach.īut the original master of the approximately 4-minute-long Joyride video was not among the materials.
In total, he had recorded 186 minutes of raw material for a song that is just under four minutes. There were very few barriers – not even to make a video where you sit in headwind half the time.ĭirector Doug Freel had done a solid job.
The MTV era was a fun period, because everything was so big and you bought all the crazy ideas that came up. As part of the celebration, therefore, here comes a 30-year-old version of the Joyride video with sparkling colours and maximum sharpness in 4K resolution. Those 30 years undoubtedly had left its mark on the original video and it was time for restoring it.
#ROXETTE JOYRIDE ORIGINAL DRIVER#
The Joyride video became a really playful and spectacular video, where Marie and Per, among other things, sat on a Ferrari while a driver laying down, being invisible to the camera took care of the gas and brake. Haha.Īs the press release says, the beginning of the 90’s was the peak of the MTV era and a powerful – and expensive – video was of course a must for anyone aiming for the top of the charts. Right after the Q&A, the anniversary version of the Joyride video premiered in 4K! What a wonderful remake it is! So sharp and there are new details in them! No monkey though. It was a 15-minute-long session, but we wouldn’t have been bored even after an hour of listening to Mr. Fans could send their questions in video format in advance and Per answered them today at 3 pm CET. 1 on the US Billboard Hot 100 on 11th May 1991, Warner Music Sweden organized a video Q&A with Per Gessle. To celebrate the 30th anniversary of Joyride reaching No.
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